“BMA Journal of Retail & Marketing" Vol.No.1 April 2010 free available

Bangalore Management Academy (BMA) is the new age torchbearer of quality and innovative education in the IT capital of India. In collaboration with top universities from world over, BMA has brought in fresh educational trends in the country. BMA was established with a vision of providing quality university education that leads towards professional success. “BMA Journal of Retail & Marketing". This is a peer reviewed and refereed journal and its editorial board consist of well-known experts in the field. Papers from both Academics and industry practitioners in India
BMA Journal of Retail & Marketing” Vol.No.1April 2010 can be downloaded from http://www.bmaindia.com/journal.html using the following password (rmj11410).